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Independent Customer Research
We provide independent, objective, anecdotal surveys...and then help you correct any negative customer perceptions.
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In house surveys are open to bias from customers who don't want confrontation.
90% of unhappy customers prefer not to tell employees...but will tell everyone else!!
A third party researcher is more likely to get to the truth.
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Customer Satisfaction Index
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Identify the two biggest areas for improvement
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Your company rating benchmarked against the top 1000 B2Bs
Cost: £POA
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Net Promoter Score
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Simple scoring system for a quick follow up
Cost: £POA
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80% of business leaders say they offer excellent customer service...
Only 8% of customers agree!!
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